Mailgun Optimize APIs Overview

Mailgun Optimize by Sinch is a suite of deliverability tools and services that help take the complexity out of email deliverability. Here you will find the API's for Mailgun Optimize.

Below is a list of Mailgun Optimize APIs and an overview of each. Each of these represents a critical aspect of email deliverability and management, ensuring that your email campaigns achieve maximum reach and effectiveness. You will be able to see the various endpoints for each API by clicking on the dropdown for each API on the left sidebar.

The complete OpenAPI spec is available here: Download OAS 3.1 Specification

Domains

Manage domains to monitor reputation. Use these APIs to register domains for domain-based reputation monitoring tools such as Bounce Classification, Spam Trap Monitoring, Domain Blocklist Monitoring,and Google Postmaster tools.

Domain Blocklist Monitoring

Similar to IP blocklist monitoring, this function focuses on keeping an eye on your domain’s presence in blocklists, providing an additional layer of security and reputation management for your email campaigns.

Some of the monitored blocklists include:

• Spamhaus DBL
• URIBL
• SURBL

Spam Trap Monitoring

Mailgun Optimize identifies and helps you avoid spam traps within your email lists. This feature is essential for maintaining a healthy sender reputation and ensuring that your emails are not flagged as spam.

To learn more about spam traps, read our article, What are Spam Traps.

Google Postmaster Tools

Integration with Google Postmaster Tools allows you to gain insights into how your emails are performing within the Gmail ecosystem. This can include data on spam rates, domain reputation, and other metrics relevant to Gmail.

Bounce Classification

Identify critical bounces sent from Mailgun to quickly and easily identify problems with your sending. Continuing to generate bounces like this will lower your reputation and cause other problems with your sending. Our API classifies these bounces by sending domain and mailbox provider/spam filter. You can pull the logs on an individual bounce to get more details on the specific messages causing these bounces.

IP Blocklist Monitoring

This feature enables you to monitor IP blocklists, allowing you to take immediate action if your IP is listed. This is crucial for maintaining the integrity of your email campaigns and ensuring consistent deliverability.

Monitored blocklists include:

• SpamCop
• CBL
• Spamhaus SBL
• Spamhaus PBL
• Spamhaus XBL
• Barracuda
• Senderscore BL

For more on Blocklist Monitoring, see the article, How to Setup Blocklist Monitoring.

Microsoft SNDS (Smart Network Data Services)

This feature provides data and insights into how your emails are being handled by Microsoft’s email services, like Outlook. This includes information on spam filtering and IP status, helping you optimize for one of the world’s largest email service providers.

Inbox Placement

This feature ensures that your emails land in the inbox and not the spam folder. By seed testing your emails, Mailgun Optimize can predict and improve where your emails will appear in various email services, like Gmail, with its tab organization.

Alerts

Mailgun Optimize provides alerts that notify you of critical issues with your email program, such as blocklistings or other factors that could impact your email deliverability. This enables you to act swiftly to resolve issues.

Email Health Score

The Email Health Score API provides health scores for the overall account, as well as by domain, IP, and subaccount. Think of your email health score as the email equivalent of a credit score, assessing your email program's health and IP reputation. Ranging from 0 to 100, it indicates the quality of your sender reputation and reflects how mailbox providers perceive you IP address and domain.